October 15, 2002  
   
  

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Points of Profit News 
  
Points of Profit News-the newsletter that promotes service excellence, leadership building and enhanced profits in the restaurant and hospitality industry. This monthly resource provides quick tips, tools and solutions you can use right away to instill a passion for service in your business, build real and lasting profits and help develop your managers into leaders.
Welcome to all our new subscribers. A special welcome to our new subscribers that signed up at the Florida Restaurant Show and at our recent New England Club Manager's program. Thanks for joining us in our restaurant and foodservice adventure.
 
Thought of the Month
The stories continue to come in about the extraordinary people in our industry that have given of themselves to help others during the interesting times in which we live. Food Arts Magazine (September 2002) featured a brief story on Executive Chef Tom Hurley from Lush Restaurant in Portland Oregon. Tom, a retired firefighter, realized his dream of becoming a chef by attending and earning a diploma from The French Culinary Institute in New York City.  While studying in New York he befriended the firefighters from Rescue I in Manhattan. Immediately after the September 11th tragedy Tom flew to New York and cooked for several weeks at their firehouse also giving the gift of friendship and support. Since returning to Portland he has raised over $70,000 for the NY Firefighter's Fund. My favorite line of the story is-----"in the selfless firehouse mode, he insists on wanting no personal credit". Tom----thanks for your genuine selflessness and maybe the credit can be replaced with the influence you have had on others! I hope this finds it's way to you.>>
 

Leadership Legacy Audio Program"

   

Master the Skills to Lead, Inspire and make a Difference

    Master the three C's of leadership-communication, coaching  and cheerleading. You will learn practical leadership skills that can be immediately applied in your business. Explore the recipe for leadership by learning the 12 ingredients that enhance profitability, build service excellence and help develop future leaders within your staff. Master the skills to lead, inspire and make a difference. This is our most requested audio tool from those that attend our keynote and seminar programs. A great gift for every young and developing manager. Sales from all our professional growth tools go to support our Leadership Cares initiatives. Click on www.leadershipcares.org to learn about our activities. .
     
   

Learn about our full line of audio tools by <<clicking here>>


On the Front Lines of Service

This month a couple of quick thoughts on creating Service Standards that work. The key to developing service standards is to make them measurable and super specific. For instance, you can't say----"our service standard is that we will deliver fast and friendly service"-----won't happen. If you say that we will be tableside within 1 minute after the guest is seated and we will greet the guest in a friendly and personal manner you have something to work toward and build on. You also have something you can start to measure.

The other key to service standards is to recognize that they are fairly easy to develop, but difficult to ensure. The only way to make them really happen is to be constantly measuring and coaching. Measure the actual performance against the established standard. Note that the house that consistently deliver great service measure and coach at every opportunity.

Building Leadership Skills

This month's focus is on the value of mentoring. We believe that the level of profitability is directly linked to the amount of mentoring that is going on at all levels in your operation. Mentoring is not just a manager's function. it can be done by senior members of the staff, those with a special skill or talent or those that have shown some leadership initiative. The challenge for the leader at the unit level is to identify those that could be utilized as mentors.

Five Keys to Successful Mentoring:

1.) Mentors act as a guide, teacher, coach and trusted counselor--effective mentors must be selfless.
2.) Mentors are masters at focusing the energy of those they are helping. The keep their mentee on task.
3.) Mentors help build a path toward success. They hold the flashlight steady so others can see the way.
4.) Mentors are masters at listening. They facilitate solutions and suggestions based on what their mentee says.
5.) Mentors project confidence in themselves and build it in others.

Take Home: Teach and discuss one of these concepts at each of the next five manager's meetings in your operation. Also note that operations that promote and practice mentoring at all levels of the operation have a lower rate of turnover. Interesting!

 
Profitability Plus

This month's Point of Profit is about interviewing prospective employee. Operators can save money, reduce hassles and thus enhance profit by doing several simple things when interviewing prospective employees. Three simple techniques to consider:

1. Be quiet (this is a tough one for me) The interview is not a time for you to give a seminar on the restaurant. It's a time to listen to their story of service and listen to them speak about their experiences.

2. Look at their eyes to see if they light up when they tell you their story. Do they get excited when they tell you about their most successful service delivery or when they talk about the favorite job they had. We can learn a lot from their eyes by opening ours.

3.Don't read back their application--confirming what they wrote down---Pretend you are a detective trying to fill in the blanks of their background. Ask questions that require an explanation and a path to how they really feel.


 

Do you have a coach? Take a look at our One-on-One Success Coaching Programs

Increase the chances that you will reach your personal and professional goals. Check out this popular way to stay on course for building personal and professional success. Click on www.ronyudd.com/1on1.php. We have three levels of personal coaching services available. 
     


 
Leadership Cares
The Leadership Cares Challenge
Here's the challenge. Leadership Cares this Thanksgiving is providing food for 260 families in need in the Washington D.C. area. The program has grown from 16 families in 1998 to 134 last year and as we all know the need continues to grow. We need 260 12-14lb. frozen turkeys for delivery on Tuesday November 26th, 2002. If my calculation skills are still working that comes to about 3,400lbs.--if the raw cost is around .90cents per pound the total amounts to around $3,100. So there's the challenge---we need our industry friends to step forward and help us out this year. We've got the young people involved as volunteers and now we need the goods! Whether you can help us with dry goods, fresh rolls or even 260 frozen pumpkin pies---we need to hear from you. Check out what we are up to at www.leadershipcares.org and drop us an email through the web site. 
Take Home Idea of the Month 
Community Involvement

We heard from our friend and industry leader Stephen Michaelides (Words Ink) recently about how the independent restaurants can survive and thrive in tough competitive times. Don't lament---get involved! Genuine involvement in community based project helps to further your unique brand and puts your operation at the top of mind in the local community. Stephen, who serves on the board of the Council of Independent Restaurant, told us about a recent charity event in Cleveland where 21 of the 22 participating restaurants were independents. Stephen reports that guests and potential guests will choose to visit a business that they perceive "cares" about and is directly involved in the community. Also---think about the type of managers you create when they are involved in using their gifts and talents to make a difference. Thanks Stephen! Hope things are going well in your great city of Cleveland.

One more take home idea as a reminder----let us know what your doing on our mentoring challenge. This is the year of mentoring a young person on your staff with the goal of sharing your wisdom and experience. Remember young people are not our future---we are their future.


Web Site of the Month

This month’s web site suggestions include an endless professional adventure brought to you by the University of Las Vegas--visit www.unlv.edu/tourism/catres.html and let the journey begin. Plenty on this site for everybody ! Also take a look at www.pastarecipe.com. It's not a restaurant site but has some very creative stuff. If you love pasta--this is worth a visit. The recipes under" red sauces" really got us thinking and cooking.

Bonus---Visit of re-visit the book "Built to Last by James Collins and Jerry Porras (Paperback-Harper Business) visit www.harpercollins.com. This book has been around for awhile but if you are looking for a great resource as you work to build a lasting and effective business or organization it's worth the time.

Points of Profit Leadership, Inc. 

  Points of Profit Leadership Inc. helps companies develop their managers into leaders. We are a one stop shop for resources and tools for enhancing customer service levels, increasing profitability and developing leadership within your operation.
 


 Points of Profit News  
  Points of Profit News is an online means of sharing information of interest to the restaurant and hospitality community. You are encouraged to send questions, make observations and share items of interest. E-mail your ideas, thoughts and contributions along with your name, address and phone number to: ron@ronyudd.com
   

Ron Yudd is a recognized expert on developing profit strategies and customer service solutions. Ron provides his clients with the tools for their success. He accomplishes this through keynotes, seminars, workshops, facilitation, consulting and personal coaching. His keynotes and seminars- Leadership Legacy, Leadership for the Bottom Line, No One Escapes Customer Service and Mentoring Today for Leaders Tomorrow have helped business operators focus in on building leadership skills, improve customer service and enhance the profitability of their operations. He combines a motivating style with practical “take home” ideas. You can reach him at www.ronyudd.com or email him at ron@ronyudd.com. His office number is 301-540-5791.
     

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Copyright 2002 by Ron Yudd