The goal of Local SEO is to be “top” in Google’s Top 7 local listings or red teardrops.
Notice that our client, Kali’s Court Restautant, is “top” of Google’s local listings!
Key Factors in Local SEO are: Organic Optimization, a Google Merchant Account, Maximizing Google Tools & Lot’s of Citations
Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization.